Recent Rapporr Blogs

A regular blog about how Rapporr can benefit businesses

Deskless Workers Are A Growing Trend

Deskless Workers Are A Growing Trend

In the old days, enterprises were characterised by rows of people at cubicles and desks, tapping away on typewriters, then keyboards, and then laptops. But the number of desk-bound workers in offices is steadily declining. According to research firm, Strategy Analytics, the number of deskless workers is rising from 1.32 billion in 2014 (37% of workforce) to 1.75 billion in 2020 (42% of the workforce). There will also be an increase in workforce flexibility.  According to Global Workplace Analytics, more than 80% of the workforce would like to spend at least part of their time working flexibly, and among Fortune 1000 companies, workers already spend around 50% of their time away from their desks.  

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Linking API.ai ChatBot and Rapporr

Linking API.ai ChatBot and Rapporr

by Peter Tippett – Founder

With the growth in AI, I attended a General Assembly course on Conversational UX where we worked with the API.ai platform to build at conversation interface through SMS.  We had Henry Cho take us through the process and learn the considerations for when designing this type of interface.  After completing this, I felt we can do the same to link with Rapporr and that is what this blog is about.

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How to Maximise the Opportunities in Wholesale: Rapporr Case Study

How to Maximise the Opportunities in Wholesale: Rapporr Case Study

Wholesalers for all goods and services are being squeezed by both manufacturers and retailers alike. The pressure to offer goods at ever cheaper prices, with more personalisation and customisation, and to increasingly diverse audiences, has meant that wholesalers have had to become masters of inventory management. Waste is the enemy of the wholesaler, regardless of whether key product specialisation is in fashion, technology or household goods.  

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Three Ways Office Supply Stores Can Do Better Business: Rapporr Case Study

Three Ways Office Supply Stores Can Do Better Business: Rapporr Case Study

Whether it is ‘Back to School’ time, or tax time, if there’s a deadline to meet, or a company has just run out of stationery stock, office supplies stores help businesses stay on track and up-to-date. But in a world where digital alternatives are eating away at stationery sales, and where competition on pricing is ever more fierce, office supply retail stores need to ensure they are maximising their operational efficiency to maintain and extend profitability.

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The Mobile Plan for Action in Sports Stores: Rapporr Case Study

The Mobile Plan for Action in Sports Stores: Rapporr Case Study

Sports retail has always been an exciting ride. The marketing of sports apparel and kit is commonly associated with sporting heroes and winning teams. But with new athletes and players always emerging and team prospects shifting from week to week, store managers have to be creative in how they attract and retain customers.

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The Digital Path Ahead for Shoe Stores: Rapporr Case Study

The Digital Path Ahead for Shoe Stores: Rapporr Case Study

In our market research conversations with retailers, a few pain points come up regularly; business managers are always struggling to keep staff up to speed with sales training, they want better inventory management, and they want to make it easier and more comfortable for customers to purchase their products. Retail footwear stores are no different.

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Even DIY Is Going Digital: Rapporr Case Study

Even DIY Is Going Digital: Rapporr Case Study

Ask any television network executive, and they’ll tell you that DIY shows always get audiences. People love to see what the use of a few tools and a splash of paint can do to brighten up a home. In light of these burgeoning DIY programs, the retail home hardware and building supplies industry has seen consistent growth, particularly amongst the biggest chains. And even if home sizes are getting smaller, and more people are shopping online, there is still interest in hardware and building supplies stores. As these businesses maintain a diverse and complex set of goods, they have an opportunity to attract customers with service that will ensure better, more efficient and more accessible products to improve their lives.

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The Hidden Truth About the Beauty Sector: Rapporr Case Study

The Hidden Truth About the Beauty Sector: Rapporr Case Study

The beauty industry is booming. More players are on the market than ever before, and yet the profit of the industry continues to grow. And with a reported 45.3 billion views of beauty related content on YouTube, we are living through a golden age for the beauty industry.

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Hot Food, Happy Customers in Food Delivery: Rapporr Case Study

Hot Food, Happy Customers in Food Delivery: Rapporr Case Study

Food delivery businesses are on the rise. A good way to supplement the income from a store front restaurant, food deliveries can be an opportunity for business marketing (with signage on delivery vehicles), as well as a chance to grow online reputation for a business on the myriad of review sites and online ordering services out there. But keeping a distributed workforce up-to-date on the operations in the restaurant, the needs of customers and the position of any delivery team can be difficult.

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The Scent of Success for Florists: Rapporr Case Study

The Scent of Success for Florists: Rapporr Case Study

Any manager of a floristry business will tell you that you need to multitask to be able to cope with the busy periods of Christmas, Valentine’s Day and Mother’s Day.  But in a shop front, you deal with passing traffic all the time, so business owners need to be able to respond to the differing emotional states of their clients. After all, flowers are an emotional gift. Business owners need to balance being sympathetic to the needs of their customers, with their own needs in keeping a business profitable.  

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Digital Agencies Need More Digital Communication: Rapporr Case Study

Digital marketing and creative production agencies are everywhere – and demand for their services is higher than ever. Companies range in size from single operator consultants to established teams of tens, if not hundreds of creative minds. But even in an office-bound environment, the standard operating environment of a firm necessitates effective staff induction, communication, client management and alert systems to team members for day-to-day issue resolution.

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The Latest Trend in Fashion is Mobile: Rapporr Case Study

The Latest Trend in Fashion is Mobile: Rapporr Case Study

The retail fashion industry is facing some major challenges with the rise of ecommerce and more dynamic customer needs as a result of social media. Business owners have to be visible, they have to be responsive on a daily basis rather than seasonally, and they need to have a much better account of their inventory. Personalisation of fashion is transforming the sector-customers are increasingly expecting that retail stores will offer either value and convenience or highly personalised, bespoke fashion products – and increasingly, both.

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